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Financial ratios
I. allow comparisons across firms without concern over firm size.
II. can compare a firm's operating and financial status to industry norms.
III. provide insights into a companies future.
IV. look at the liquidity, activity, leverage, profitability and market measures of a firm.
Memory Biases
The tendency for memory to be distorted by previous experiences, desires, or the current emotional state.
Representativeness Heuristic
A belief that outcomes will always reflect characteristics of the process that generated them (e.g., an expectation that the outcome of a series of coin flips will always look random).
Coin Flips
A random process used to generate two equally likely outcomes, typically representing "heads" or "tails."
Framing
The way information is presented or structured, affecting perception and decision-making.
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