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Relative Comparisons
The act of evaluating something in relation to another similar item.
Availability Heuristic
A cognitive shortcut that relies on the immediate examples that come to a person’s mind when evaluating a specific topic, concept, method or decision.
Representative Heuristic
A mental shortcut that involves making a probability judgement by comparing an object or event to a prototype of the object or event.
Additive Strategy
An approach where elements are added together to solve problems or make decisions, often seen in mathematics or decision-making processes.
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