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The theory behind the variable ratio plan is to
Preorder
A commercial strategy allowing customers to place orders for an item before it is made available for sale, ensuring they receive the product as soon as it launches.
Guerrilla Marketing
An advertising strategy that uses unconventional, low-cost tactics to promote a product or service.
Small Businesses
Enterprises characterized by a small number of employees and relatively low volume of sales, often locally or independently owned and operated.
Influencer
An individual who has the ability to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
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