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What is the purpose of a multitrait-multimethod matrix?
Core Values
Fundamental beliefs or principles that guide an organization's actions and decisions, shaping its culture and identity.
Internal Stakeholders
Individuals within an organization, such as employees, managers, and shareholders, who are affected by its activities and decisions.
Functional-Level Strategy
A focused plan of action for individual departments or units within a company to align with the broader business goals.
Marketing Plan
A comprehensive document that outlines a company's marketing strategy, objectives, and tactics for a specific time period.
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