What Is the Purpose of Using Multiple Measures in an Investigation

question 2

Multiple Choice

What is the purpose of using multiple measures in an investigation?

• A) To increase the reliability of each of the individual measures
• B) To increase the statistical conclusion validity of an investigation
• C) To ensure that results are not restricted to the construct as assessed by a particular measure
• D) To investigate the artifacts associated with each of the individual measures

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Definitions:

Social Technographics

A classification of people according to how they use social technologies, including creators, critics, collectors, joiners, spectators, and inactives.