In the Multi-Trait Multi-Method Matrix, the Correlations Down the Main

question 17

Multiple Choice

In the multi-trait multi-method matrix, the correlations down the main diagonal are _______coefficients.

• A) reliability
• B) validity
• C) error
• D) regression

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Definitions:

Exploratory

Pertaining to or involving investigation or examination with the purpose of discovering new information or relationships.

Product

An item or service created through a process and offered in the market to satisfy a need or want.

Product Innovation

The development of new or improved goods or services that are sold to meet customer needs.

Exploratory Innovation

Risk taking, radical thinking, and experimentation.