Suppose We Obtain the Following Response Patterns on a Multiple

question 19

Multiple Choice

Suppose we obtain the following response patterns on a multiple choice question with correct answer "c": a b c d e
High-scorers 5 6 80 5 4
Low-scorers 15 14 40 16 15
What needs to be done to improve this test item?

• A) the overall difficulty should be decreased
• B) an alternative answer c) should be rewritten
• C) nothing, this is a good test item
• D) the distractors should be made more difficult

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Definitions:

Price War

A competitive situation where rivals repeatedly cut prices to gain business, often leading to decreased profit margins for all participants.

Prestige Objective

The prestige objective in marketing refers to creating a high status and perception of exclusivity around a product or brand, aimed at attracting customers seeking luxury or high-quality items.

Profitability Strategy

A business approach focused on increasing net income through revenue enhancement, cost reduction, or both.

Breakeven Analysis

A financial calculation to determine the point at which revenue received equals the costs associated with receiving the revenue, thus no net loss or gain is incurred.