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What Instrument Has Martin Developed That Is Used Widely in Humor

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What instrument has Martin developed that is used widely in humor research?


Definitions:

Workload

The amount of work assigned to or expected from a person within a given time period.

Opportunity

A set of circumstances that makes it possible to do something or achieve a particular goal.

Personal-selling Process

A direct marketing strategy involving face-to-face interactions between a seller and a customer to achieve sales.

Personal-selling Process

A sequence of steps taken by sales representatives, including prospecting, approaching, presenting, handling objections, closing, and follow-up, to persuade potential customers to buy a product or service.

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