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question 36

Multiple Choice

Use the following to answer questions:
Matching
Selecting from the following list of names, match the item with the name best associated with it.
-Citizen Kane


Definitions:

Social Influences

the effects that the words, actions, or presence of other people have on an individual's attitudes, beliefs, values, or behaviors.

Real Need

A genuine necessity or requirement that drives individuals or organizations to seek solutions or fulfillments.

Individualized Segmentation

A marketing strategy that involves dividing the market into segments based on individual customer preferences, behaviors, or needs.

Differentiated Marketing

A marketing strategy where a company targets several market segments with a unique marketing mix for each, catering to the specific needs of those segments.

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