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-___ The Wife of Bath
Brand Personality
The human-like traits and characteristics attributed to a brand, shaping consumer perceptions and relationships with the brand.
Perceptual Selectivity
The cognitive process that leads individuals to attend selectively to certain stimuli in the environment while ignoring others.
Collective Unconscious
A term coined by Carl Jung, referring to the part of the unconscious mind that is derived from ancestral memory and experience, shared among individuals of the same species.
Jung
Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology, known for his theories of the collective unconscious, archetypes, and dream analysis.
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