Preparation for the Preservation Step Ensures That the Best Evidence

question 12

True/False

Preparation for the preservation step ensures that the best evidence can be preserved when the opportunity arises.

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Definitions:

Reputational Capital

The value derived from the positive perception of a business or brand by its customers, stakeholders, and the broader public.

Non-Working Spend

Marketing expenses not directly related to content creation or media buying, such as research, strategy development, and agency fees.

Campaign Assets

The tangible and intangible items that are used to support and promote a campaign, including visuals, content, and digital resources.

Bridging Social Capital

Social networks that connect individuals from diverse backgrounds, providing access to new information and opportunities through weak ties rather than close relationships.