Intentions to Act Are Based on Personal Attitudes and NOT

question 61

True/False

Intentions to act are based on personal attitudes and NOT subjective norms.

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Definitions:

Intermediary

An entity or individual that acts as a middleman between two parties in a transaction, usually within the supply chain for goods and services.

Marketing Channel

Pathways or routes through which goods and services flow from the producer to the consumer.

Producer

A Producer is an individual or organization that creates goods or services, often selling them to consumers or intermediary buyers.

Marketing Channel

A system of intermediaries a product or service passes through before reaching the end consumer.