Examlex
The ego is described as having a subordinate role in Freud's structural model.
Perceived Purchase Risk
The potential loss or adverse outcomes a consumer believes might occur from buying a product or service.
Functional Risk
The potential for a product or service to fail to perform its intended function, leading to dissatisfaction or harm.
Physical Risk
The potential for bodily harm or health hazards that individuals may face in various activities or environments.
Social Risk
Social risk in consumer behavior refers to the potential for a product or service to adversely affect the user's social standing, image, or relationships with others.
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