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Correlational research cannot tell us:
Communicated
The process of conveying information, feelings, or instructions through speech, writing, signals, or other forms of interaction.
IMC Communication Process
Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.
Originates
To begin, arise, or be created from a specific source or point.
Sender
In communication, the party who initiates a message or information to be communicated to another party.
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