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In experimental research the researcher actively creates a difference between the treatment given to one group and the treatment given to others.
Ancillary Products
Additional products or services offered to consumers in conjunction with a primary product or service.
Generic Equivalents
These are products, especially drugs, that are marketed without a brand name and are considered chemically identical to their branded counterparts, usually offered at a lower price.
Low-Cost Items
Products that are sold at a minimal expense, often targeting budget-conscious consumers.
Convenience Product
Goods that the consumer purchases frequently, immediately, and with minimal comparison and buying effort.
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