Several Studies Have Examined the Effect of Priming Men with Photos

question 26

Multiple Choice

Several studies have examined the effect of priming men with photos of beautiful women. These studies have shown that men primed with photos of attractive women display more ____________ than men primed with photos of older, less attractive women.

• A) nonconformity
• B) discounting of the future
• C) desire for a larger income
• D) all of the above

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Definitions:

Principle of Closure

A gestalt psychology principle that the mind tends to perceive incomplete figures as complete by filling in missing information.

Figure-Ground Principle

A visual perception principle that describes how humans differentiate an object (the figure) from its surrounding area (the ground).

Market Position

A brand's unique standing and perception in the minds of consumers relative to competing brands.

Evaluation

Evaluation involves the systematic assessment of the value, performance, or importance of an object, project, or program, based on relevant criteria or standards.