Studies Conducted Using Personal Ads Have Documented That __________

question 11

Multiple Choice

Studies conducted using personal ads have documented that __________.

• A) short men were rated as more attractive by women who read the ad but were less likely to be contacted than tall men
• B) tall men were rated as more attractive by women who read the ad but were less likely to be contacted than short men
• C) men's height was a significant predictor of the number of women who would respond to the personal ad
• D) men's tallness was significantly preferred by women in person but not in printed ads

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Definitions:

Virtual community

A group of people who share interests, values, or goals and interact with each other over the internet.

Reference group

A social group that an individual uses as a standard for evaluating themselves and their own behavior.

Social network

A structure made up of individuals or organizations called "nodes," which are connected by one or more types of interdependency, such as friendships, kinship, common interest, or relationships of beliefs, knowledge, or prestige.

Centrality

The importance, prominence, or influence of a certain point or element within a network or system.