When Attempting to Forecast the Demand for a New Product

question 9

Multiple Choice

When attempting to forecast the demand for a new product,

• A) market research might be used.
• B) historical analogy might be used.
• C) there is no history on which to base a forecast.
• D) all of the above.

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Definitions:

Perceptions

The process of organizing, interpreting, and understanding sensory information.

Aversive Conditioning

A behavioral training technique where an undesirable behavior is paired with an unpleasant stimulus to reduce the behavior.

Unpleasant Event

An undesirable or negative occurrence that often leads to emotional discomfort or distress.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses or anxiety by gradual exposure to the feared object or situation in conjunction with relaxation exercises.