A Product That Is Seasonally Based on Quarterly Demand and the Demand

question 27

Essay

A product that is seasonally based on quarterly demand and the demand for the past three years is given below. There is no trend but there is seasonality. Average quarterly demand is 100 units. Calculate the seasonal index for the four quarters. $$\begin{array} { l l l l l } \text { Year } & \text { Q1 } & \text { Q2 } & \text { Q3 } & \text { Q4 } \\2005 & 122 & 108 & 81 & 90 \\2006 & 130 & 100 & 73 & 96 \\2007 & 132 & 98 & 71 & 99\end{array}$$

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Definitions:

Push Strategy

A marketing strategy focused on pushing products through the distribution channels to the end consumers by promoting goods to wholesalers, retailers, or directly to consumers.

Purchase Stage

A phase in the buying process that involves the actual acquisition of a product or service by a consumer or organization.

Consumer Journey

The complete path a consumer travels through from awareness to purchase and loyalty, including all interactions with a brand or product.

Product Sampling

involves providing potential customers with a sample of a product free of charge in order to introduce the product and encourage purchases.