When Attempting to Forecast the Demand for a New Product

question 9

Multiple Choice

When attempting to forecast the demand for a new product,

• A) market research might be used.
• B) historical analogy might be used.
• C) there is no history on which to base a forecast.
• D) all of the above.

---

Definitions:

Anxiety

A condition of uneasiness, worry, or fear, frequently focused on a near event or an outcome with uncertain implications.

Depression

A psychological health challenge defined by a permanent down mood or indifference to undertakings, greatly affecting daily performance.

Cognitive Therapy

A form of psychotherapy that focuses on changing negative thought patterns to improve behavior and emotions.

Systematic Desensitization

A behavioral therapy technique used to reduce irrational fears and anxiety through gradual exposure to the feared object or situation paired with relaxation exercises.