Often Decisions Are Not Based on Just Product Price, but Instead

question 22

Multiple Choice

Often decisions are not based on just product price, but instead on _________.

• A) value
• B) total cost
• C) neither total cost and value
• D) both total cost and value

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Definitions:

Marketing Messages

Communications directed towards potential customers with the aim of promoting products or services.

Implies Offers

Suggesting or indicating a proposal or opportunity without explicitly stating it.

Marketing

The process of promoting, selling, and distributing a product or service.

Sales Messages

Communications designed to inform or persuade customers about a product or service.