Sometimes Called a Fishbone or an Ishikawa Diagram, the Cause-

question 2

True/False

Sometimes called a fishbone or an Ishikawa diagram, the cause- and- effect diagram is useful for identifying root causes.

Describe the role of evaluation and control in the marketing planning process and how it guides firms like Motorola in making strategic adjustments.

Understand the concept of nonmonetary and monetary costs in marketing and their impacts on consumer behavior.

Recognize the importance of enhancing customer tolerance through understanding product performance expectations.

Identify strategies for deepening customer relationships and the role of financial incentives.

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Definitions:

Standard Hourly Rate

The predetermined cost per hour for labor, used in budgeting and costing to assign labor costs to products and services.

Standard Quantity

The budgeted or pre-determined amount of material or input expected to be used during a manufacturing process.

Standard Hours Allowed

The time that should have been taken to complete the period’s output. It is computed by multiplying the actual number of units produced by the standard hours per unit.

Material Price Variances

The difference between the expected cost of materials and the actual cost incurred, useful in budgeting and cost management.