A Marketer Wishing to Increase the Perceived Quality of a Product

question 12

Multiple Choice

A marketer wishing to increase the perceived quality of a product should

• A) lower the price of the product.
• B) raise the price of the product.
• C) either a or b
• D) neither a nor b - changing the price of the product will not affect its perceived quality

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Definitions:

Power-Distance Value

A cultural dimension that describes the extent to which individuals within a society accept and expect power to be distributed unequally.

Unequal Power

Describes a situation where power is distributed unevenly among individuals or groups, leading to disparities in influence and authority.

Performance Orientation Value

The relative importance placed on achieving high levels of performance and excellence, often reflected in the culture and goals of an organization or individual.

High Standards

Expectations that are significantly above average or what is considered the norm.