In a Study by Deutsch and Gerard, Subjects Committed Themselves

question 5

Multiple Choice

In a study by Deutsch and Gerard, subjects committed themselves to some initial judgments, privately, or not at all. Later they received information that their initial judgements may have been mistaken. They were then given the opportunity to change those first judgments. What happened?

• A) Both public and private commitment produced equal loyalty to the initial judgments.
• B) Both public and private commitment produced loyalty, but the public commitment produced more.
• C) Both public and private commitment produced loyalty, but the private commitment produced more.
• D) None of the above.

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Definitions:

Small Retailers

Independent or local retail businesses that operate on a smaller scale compared to large chains, focusing on a specific market segment or community.