An Advertisement That Features a Beautiful Supermodel Is Probably Using

question 12

Multiple Choice

An advertisement that features a beautiful supermodel is probably using which weapon of influence?

• A) Reciprocity
• B) Social Proof
• C) Liking
• D) Scarcity

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Definitions:

Television Advertising

The use of TV media to market products or services to a wide audience through commercial broadcasts.

Epistemology

The study or theory of knowledge. Epistemology addresses such questions as “What is knowledge?” and “How do we know what we know?”

Worldview I

The fundamental cognitive orientation of an individual or society encompassing the whole of the individual's or society's knowledge and point of view.

Worldview II

A person’s or group’s comprehensive outlook or perspective on life and the world around them, distinguished here as a second version or interpretation.