The Following Information Is Available for Learning R' Us and Its

question 82

Multiple Choice

The following information is available for Learning R' Us and its two divisions-Books and Periodicals: $\begin{array}{llll}&\text { Company as } & \text { Books } & \text { Periodicals } \\&\text { a whole } & \text { Division } & \text { Division }\\\hline\text { Net sales }&\$100,000&\$50,000&\$50,000\\\text { Fixed costs: }\\\text { Controllable by }\\\text { division man ager } & 16,500 & 12,500 & 4,000 \\\text { Controllable by others } & 8,000 & 5,000 & 3,000 \\\text { Variable costs: } & & &\\\text { Cost of merch andise sold } & 24,500 & 17,500 & 7,000 \\\text { Operating expenses } & 16,400 & 10,000 & 6,400 \\\text { Unalloc ated costs } & 1,000 & &\end{array}$ is the contribution controllable by the manager of the Periodicals Division.

• A) $29,600
• B) $36,000
• C) $36,600
• D) $32,600

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Definitions:

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A marketing framework describing the stages of consumer engagement: Attention, Interest, Desire, and Action, guiding promotional strategies.

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