The Following Information Is Available for Learning R' Us and Its

question 180

Multiple Choice

The following information is available for Learning R' Us and its two divisions-Books and Periodicals: $\begin{array}{llll}&\text { Company as } & \text { Books } & \text { Periodicals } \\&\text { a whole } & \text { Division } & \text { Division }\\\hline\text { Net sales }&\$100,000&\$60,000&\$40,000\\\text { Fixed costs: }\\\text { Controllable by }\\\text { division man ager } & 16,500 & 12,500 & 4,000 \\\text { Controllable by others } & 8,000 & 5,000 & 3,000 \\\text { Variable costs: } & & &\\\text { Cost of merch andise sold } & 24,500 & 17,500 & 7,000 \\\text { Operating expenses } & 16,400 & 10,000 & 6,400 \\\text { Unalloc ated costs } & 1,000 & &\end{array}$ is the net income for the Learning R' Us.

• A) $33,600
• B) $15,000
• C) $34,600
• D) $29,600

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Definitions:

Marketing Ethics

The area of applied ethics that deals with the moral principles behind the operation and regulation of marketing, covering issues such as honesty, fairness, and responsibility.

Brand Strategy

The long-term plan for the development of a successful brand in order to achieve specific goals.

Brand Name

The unique name given to a product or service by a company to identify and differentiate it in the market.

Brand Mark

A distinct symbol, design, or distinctive coloring or lettering that identifies a brand and differentiates it from others.