Is the Drive for Some Selected Goal That Creates Effort

question 52

Multiple Choice

is the drive for some selected goal that creates effort and action toward that goal.

• A) Goal congruence
• B) Motivation
• C) Managerial effort
• D) Apathy

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Definitions:

Location Economies

The economic benefits that firms gain by performing a particular activity in the optimal location for that activity.

Meganational Strategy

A strategy employed by companies that operate globally, aiming to balance the scale benefits of global operations with the need to adapt to local markets.

Value Chain

All the value-creating activities undertaken by the company.

Multidomestic Strategy

a marketing strategy that involves tailoring products or services to fit the needs and preferences of different national markets.