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An example of a favorable variance is:
Marketing Research
The systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
Prospective Customers
People or organizations that might buy a product or service but haven't purchased anything so far.
Survey Method
A research technique that involves the collection of data from a pre-defined group of respondents by means of a questionnaire or interview to gather information and insights on various topics.
Valuable Data
Information that is highly useful or beneficial, particularly in making decisions or formulating strategies in business or research.
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