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Super Cooper Company currently produces a key part at a total cost of $210,000. Variable costs are $170,000. Of the fixed cost, $10,000 relate specifically to this part. The remaining fixed costs are unavoidable.
Another manufacturer has offered to supply the part for $190,000. The facilities currently used to manufacture the part could be used to manufacture a new product with an expected contribution margin of $30,000. Alternately, the facilities could be rented out at $60,000. Given all of these alternatives, is Super Cooper's lowest net cost for the part.
Normal Profits
The level of profit necessary to keep a firm in a specific industry or market in the long run, equating to the firm’s opportunity costs.
Profit-maximizing
A business strategy or operational mode where the primary goal is to achieve the maximum possible profits.
Total Profits
The sum total of income generated by a business after subtracting all costs and expenses.
Purely Competitive
A market structure characterized by many sellers offering identical products to many buyers, with no single seller or buyer able to influence the market price.
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