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For each of the following transfer price descriptions or operating situations, tell which of the general methods of transfer pricing it is probably categorized as:
a. Bargaining between selling and buying units
b. Budgeted costs
c. 145% of full costs
d. Internal product transfers are required if goods are available internally
e. Manufacturing plus marketing plus distribution plus customer service costs
f. Prices listed in a trade journal
g. Selling price less normal sales commissions
h. Variable manufacturing cost plus a mark- up
Horizontal Flow
The movement of information, resources, or processes across an organization or system at the same level or hierarchy, promoting collaboration and efficiency.
Virtual Brand Community
Virtual Brand Community is an online group of individuals with shared interests in a particular brand, where members interact and exchange information, reinforcing brand loyalty and engagement.
Consumer-Generated
Content or data created by customers or end-users, typically referring to reviews, feedback, or online discussions about products or services.
Marketing Influence
The effect that marketing activities have on consumers' purchasing decisions and behavior.
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