Examlex
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Strategic Direction
The long-term path or course of action that an organization intends to follow to achieve its goals and objectives.
Multiproduct Firm
A company that markets and sells multiple product lines under one umbrella, often in related fields.
Customer Value
The valuation of a product or service by a consumer against its alternatives.
Strategic Marketing Process
A deliberate approach aimed at creating and implementing effective marketing strategies that align with a company’s overall goals and drive competitive advantage.
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