Providing Descriptive Anchors for a Numerical Rating Scale Is Not

question 23

True/False

Providing descriptive anchors for a numerical rating scale is not recommended for surveys, because they may bias the responses.

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Definitions:

Rivalry Among Suppliers

A competitive situation where suppliers in the same market vie for business by offering better terms, prices, or quality.

Multiple Suppliers

A business strategy involving the use of more than one supplier to reduce reliance on any single provider and mitigate risks.

RBV Perspective

The Resource-Based View (RBV) is a model that sees resources as key to superior firm performance. It focuses on the importance of a firm's internal capabilities in achieving competitive advantage.

Firm's Profitability

A measure of how effectively a company generates profit from its revenues or investment.