A ________________________ Is a Form of Incentive to Purchase a Product

question 62

Multiple Choice

A ________________________ is a form of incentive to purchase a product on a 30 day trial basis.

• A) replacement guarantee
• B) warranty
• C) money-back guarantee
• D) service contract

Evaluate the components of effective marketing research reports, including visual data representation, action steps, and research limitations.

Recognize the challenges presented by culture in international marketing research.

Comprehend the techniques and processes involved in web scraping and blog mining.

Understand the significant impact of internet-related changes on online research, particularly regarding social media and user-generated content.

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Definitions:

Demand-oriented

Refers to pricing strategies that are based on the consumer's demand for a product or service.

Prestige Pricing

A pricing strategy where goods are priced higher than their objective market value to give them an appearance of luxury and quality.

Price Lining

is a pricing strategy where products are sold at a limited number of price points, each representing a distinct level of quality or features.

Odd-even Pricing

A pricing strategy involving setting prices so they end in an odd or even number to influence perception of value.