If Some of the Products Developed by I'mASoftwareCo

question 27

Multiple Choice

If some of the products developed by I'mASoftwareCo. must face market competition that can very quickly produce either an identical product or a close substitute for it, then

• A) it may decide against R&D projects of this sort.
• B) it will have to figure out innovative ways to prevent adaptation and copying of its products.
• C) the other firms will all save on their R&D costs.
• D) it must charge more for its products to quickly compensate for the research and development costs.