Use the Following Information for Questions

question 3

Multiple Choice

Use the following information for questions.
Nelly Inc. reported net credit sales of $24,000,000 and cost of goods sold of $18,000,000 for the year. The average inventory for the year was $6,000,000.
-A liquidity ratio measures the

• A) net income or operating success of a company over a period of time.
• B) ability of the company to survive over a long period of time.
• C) short-term ability of the company to pay its maturing obligations and to meet unexpected needs for cash.
• D) ability of a company to raise capital.

Analyze the impact of agents acting outside their authority or without disclosure.

Grasp the definition and significance of the marketing concept in achieving organizational goals while satisfying consumer needs.

Understand the history and evolution of marketing practices in American business from production-focused to customer-centric eras.

Identify the implications of the marketing concept on product development and pricing strategies.

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Definitions:

Psychological Contract Breach

The perception that an employer has failed to fulfill one or more unwritten expectations of the employment relationship.

Unrealistically High

Describes expectations or objectives that are excessively beyond realistic reach or achievement.

Psychological Contract Breach

A perception that one's employer has failed to fulfill one or more obligations within the unwritten agreement of the psychological contract.

Recruiter Promises

Commitments or assurances given by recruiters to potential employees, often relating to job responsibilities, compensation, or career development opportunities.