The Linear Communication Model Can Be Criticized on the Grounds

question 26

Multiple Choice

The linear communication model can be criticized on the grounds that .

• A) it assumes that culture is hierarchical
• B) it asserts that audiences create their own meanings from messages sent
• C) it suggests an active sender and a passive receiver
• D) it conforms too closely to the EPS model
• E) it is flexible enough to describe the way consumers use the Internet

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Definitions:

Gratuitous Agent

An agent who acts on behalf of another person (the principal) without expecting or receiving any form of compensation.

Consideration

Something of value exchanged between parties in a contract, making the agreement legally binding.

Agency Relationship

A legal relationship in which one party, the agent, acts on behalf of another, the principal, in dealings with third parties.

Tort Liability

Legal responsibility for damages caused by a civil wrong or injury other than breach of contract.