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In the linear model of mass communication, gatekeepers are the authors, producers, agencies, and organizations that create the message.
Cognitive Psychology
The branch of psychology that studies mental processes including how people think, perceive, remember, and learn.
Biological Psychology
A branch of psychology concerned with the links between biology and behavior, exploring how brain, nervous system, and other biological processes influence mental processes and behavior.
Observable Behaviour
Actions or reactions of an organism that can be seen and measured directly, often used in the study of psychology and behavioural science.
Conscious Experience
The aspect of human cognition and awareness that encompasses thoughts, feelings, and perceptions that one is currently able to observe and reflect upon.
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