Which of the Following Statements About Targeted Advertising Is Not

question 22

Multiple Choice

Which of the following statements about targeted advertising is not true?

• A) It is a passing fad because it is unpopular with advertisers and generates very little revenue.
• B) It is a big part of the revenue of sites like Google and Facebook.
• C) Some versions read your e-mail messages to find key words that trigger specific ads.
• D) It may undermine the role of search engines to provide neutral access to information.
• E) It may turn search engines into ad brokers.

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Definitions:

Graphic Rating Scales

In performance appraisal assigns scores to specific performance dimensions.

Critical Incident Diaries

Record actual examples of positive and negative work behaviors and results.

Behaviorally Anchored Rating Scales

A method of evaluating performance based on specific behaviors that are tied to numerical ratings.

Comparative Performance Appraisal

An evaluation method where an individual's performance is directly compared to that of their peers to identify relative strengths and weaknesses.