Which of the Following Statements About the Three Traditional Major

question 13

Multiple Choice

Which of the following statements about the three traditional major broadcast networks (NBC, CBS, ABC) is true?

• A)Nobody watches them anymore.
• B)They are all owned by Rupert Murdoch and News Corp.
• C)They remain attractive business investments despite losing viewers to cable and other new technologies.
• D)They own all of the stations that carry their programming.
• E)None of the above options is correct.

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Definitions:

Need

A requirement or necessity for something essential or desired to achieve a particular outcome.

Want

A desire for something that may or may not be necessary for basic survival but is sought after for satisfaction or pleasure.

Marketing Sense

The instinct or ability to make effective decisions in marketing strategies, understanding customer needs, market trends, and how to appeal to target audiences.

Marketing Concept

A business philosophy suggesting that company success lies in understanding and meeting the needs of its consumers.