A Company That Wants to Get Consumers to Buy a More

question 18

Multiple Choice

A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?

• A) Famous-person testimonial
• B) Plain-folks pitch
• C) Snob-appeal approach
• D) Bandwagon effect
• E) Irritation advertising

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Definitions:

Responsibility Accounting Reports

These are financial reports designed to track the financial performance of specific departments or units within an organization, emphasizing accountability and performance evaluation.

Lower-Level Managers

Managers who oversee the day-to-day operations within an organization, usually supervising entry-level employees.

Summary Report

A concise document that presents the main findings or results, often without detailed data.

Profit Center

A branch or division of a business that is responsible for generating its own revenue and profit.