Focus Groups Are Almost Never Used in Public Relations Research

question 9

True/False

Focus groups are almost never used in public relations research.

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Definitions:

Unconscious Associations

Mental connections between ideas, feelings, or memories not readily accessible to conscious awareness but influencing thoughts and behaviors.

Freud

Sigmund Freud, an Austrian neurologist, established psychoanalysis as a method of treating mental disorders through conversations between a patient and a psychoanalyst.

Manifest Content

In psychoanalytic theory, the apparent, literal content of a dream, as distinguished from its latent content, which is hidden.

Latent Content

In dream analysis, the hidden psychological meaning of a dream, as opposed to the literal storyline (manifest content).