Edward Bernays, Who Authored the First PR Textbook, Is More

question 71

Multiple Choice

Edward Bernays, who authored the first PR textbook, is more generally known for which of the following?

• A) Being the first to send exaggerated stories to the press about his clients and to use gossip
• B) Staging the Boston Tea Party as the first PR event, using costumed protesters to add controversy to the political statement
• C) Being the first to use social science research and psychology to stage events that associated a product with a particular attitude
• D) Arguing that PR is about coercion, not consent
• E) Being the first to warn the public about the dangers of smoking tobacco

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Definitions:

Process Theories

focus on understanding the psychological and behavioral processes that motivate individuals to act in certain ways.

Content Theories

Psychological theories that examine the specific factors that motivate individuals, focusing on the content of motivation such as needs, desires, and goals.

Motivation

The psychological forces that determine the direction of a person's behavior, influencing their level of effort and persistence.

Behavioural Framework

refers to models and theories that explain or predict human actions based on individual behaviors and environmental factors.