When a Media Business Relies on Indirect Payments for Most

question 27

Multiple Choice

When a media business relies on indirect payments for most of its revenue, consumers tend to ______.

• A)become commodities to be "sold" to advertisers, who are the real clients
• B)become completely unimportant
• C)have the ability to communicate their preferences immediately
• D)have the power to determine the type of advertising used
• E)None of the above options is correct.

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Definitions:

Writing

The act or process of creating symbols such as letters or numbers on a surface to communicate or record information.

Statute of Frauds

A legal concept that requires certain types of contracts to be in writing in order to be enforceable.

Void

Describes a contract or legal agreement that is invalid or without legal effect from its inception.

Agreement

A mutual understanding or arrangement between two or more parties, often legally binding, detailing specific terms and conditions.