The Billion-Dollar Mergers and Takeovers That Swept the Mass Media

question 67

Multiple Choice

The billion-dollar mergers and takeovers that swept the mass media in the 1990s were possible because of ______.

• A) speculation on Wall Street
• B) deregulation
• C) the collapse of communism
• D) the rise of the World Wide Web
• E) tighter legal controls on corporate spending

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Definitions:

Desensitization

This refers to the process by which individuals become less sensitive or react less intensely to repeated stimuli or emotional triggers.

Priming Aggressive Thoughts

A process by which exposure to certain stimuli can increase the likelihood of aggressive responses in individuals.

Mere Exposure Effect

The Mere Exposure Effect is a psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Alphabetical Order

A system of sorting according to the sequence of letters in the alphabet.