Which of the Following Is Not a Common Characteristic of Private

question 14

Multiple Choice

Which of the following is not a common characteristic of private or proprietary mass media research?

• A) It is more theoretical than applied.
• B) It is generally conducted for a business, a corporation, or even a political campaign.
• C) It relies on the scientific method to reach conclusions.
• D) It tends to try to find answers to meet a real-life problem or need.
• E) It could help create more effective advertising.