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Customer Purchases Using Credit Cards Are a Significant Source of Revenue

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Essay

Customer purchases using credit cards are a significant source of revenue for many retailers. From the standpoint of a retailer, briefly discuss some advantages and disadvantages of a retail store having its own credit card as opposed to accepting one of the national credit cards (e.g., Visa or MasterCard).


Definitions:

Prejudices

Preconceived opinions or judgments about people or things that are not based on reason or actual experience.

Language

A system of communication using sounds, symbols, or gestures by which individuals express thoughts, feelings, and ideas.

Stress

The physical or mental response to an external cause, such as pressure, challenge, or demand.

Hormone

A chemical substance produced in the body that controls and regulates the activity of certain cells or organs.

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