The Relative Distribution of Sales Among the Various Products Sold

question 32

Multiple Choice

The relative distribution of sales among the various products sold is referred to as the

• A)by-product mix
• B)joint product mix
• C)profit mix
• D)sales mix

Differentiate between product classes, forms, and lines.

Understand the diffusion of innovation model and its significance in product adoption.

Identify the specific characteristics and life cycle patterns of fad and fashion products.

Recognize the importance of product form and class in the marketing context.

---

Definitions:

Surplus

The condition that occurs when the quantity of a good or service supplied exceeds the quantity demanded at the current price, often leading to a decrease in prices.

Competitive Markets

Markets where there are many buyers and sellers, ensuring no single entity can dictate prices or market conditions.

Supply And Demand

The fundamental economic model that determines the price of goods and services in a market, based on the quantity available (supply) and the desire for them (demand).

MRP

Material Requirements Planning is a system for calculating the materials and components needed to manufacture a product.