Examlex
Multiple production department factory overhead rates are less accurate than are plantwide factory overhead rates.
Yale
An American private Ivy League research university located in New Haven, Connecticut, known for its excellent educational programs.
Source Factor
Elements related to the origin or communicator of a message that affect its persuasiveness or the audience's response.
Persuasibility
The extent to which an individual is susceptible to being persuaded or influenced by arguments or messages.
Persuasive Communications
Messages designed to influence or alter the audience's beliefs, attitudes, intentions, motivations, or behaviors.
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