Examlex
Match each description to the appropriate term (a-d) . Answers may be used more than once.
-Advertising expense
Personal Factors
Characteristics or attributes of an individual that influence their behavior and actions, including age, education, income, and personality traits.
Situational Factors
External forces that influence individuals' behavior and decision-making in specific contexts or environments.
Outgroup Heterogeneity Effects
The tendency to perceive members of an outgroup as more similar to each other than members of one's ingroup, often leading to stereotypes.
Stereotypes
Overgeneralized beliefs or expectations about the characteristics, behaviors, and roles of a particular group of people.
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